PR Can Still Be Inspirational

You know public relations is still the industry for you when you can get charged up about something you’re working on, either because it’s an exciting event or in the case of our firm, iMedia Public Relations, working with a pair of clients that are truly inspirational.

One is Chrissy Carew, Personal and Business Coach and Trainer based in Nashua, New Hampshire. We have been helping Chrissy launch her new business and web site, Insightful Player™, a bold movement of hope for the youth of America, which officially made its debut on April 1. Featuring the inspiring stories of 22 current and/or former NFL players, including Hall of Famer’s Roger Staubach and Andre Tippett, Insightful Player™ is designed as an educational resource to encourage young people to overcome obstacles and hardships by showcasing how some of their professional sports heroes have done so in their careers.

“My inspiration for Insightful Player comes from my late father, Walter R. Carew Sr., a high school English teacher and head football and baseball coach. He was a high integrity coach and I learned a lot of my coaching and life skills from him, says Carew.” 

 “We have released a comprehensive series of inspiring stories and interviews featuring high integrity people such as current and former players, who join me in my mission to lift the spirit of all, especially children,” added Carew.  “The players share their stories and show how they not only overcame adversity but learned to respect it and became grateful for how it helped them leap forward.”

Each Insightful Playerstory shows solid evidence of the immense power of the human spirit. The following are just some of the obstacles faced in life and overcome by Insightful Players:

  • A player’s father was murdered when he was eight; he had to duck for cover in his home because bullets were flying on his street …
  • Another player saw people shot as early as the age of five and often saw dead bodies on his street before his teens …
  • A Hall of Fame player never had a winter coat or winter boots and didn’t always have food to eat …
  • A former player was put in classes for the mentally disabled, his father “beat the tar” out of him, his coaches wouldn’t help him get into college because they said he had no talent….
  • Another former player lost his arm, part of his shoulder and several ribs to cancer. He was told he would never be able to participate in sports again. Two months after his surgery he was a strong competitor on a racquetball team without a handicap. He is now an avid runner and even plays golf….

The web site is the first phase of a planned series of Insightful Player™ programs, including player appearances, special events, school curriculum activities, books, workbooks, magazines and more.

Then there is John Robinson.  John’s life is actually quite normal. He is married with three children, loves to play golf and is Director of Corporate Support for PBS-affiliate WMHT in upstate New York. He is also a congenital amputee, born 41 years ago without the extension of hands or feet.  The 3 foot 9 inch tall Robinson is a Giant in terms of inspiration.

He is the subject of a national documentary now running on Public Broadcasting Stations titled Get Off Your Knees: The John Robinson Story and has recently authored an autobiography Get Off Your Knees: A Story of Faith, Courage, and Determination published by Syracuse University Press, which is now available through Amazon.com and other outlets.

The book is the result of numerous individuals throughout the years asking him to relay his inspirational message of dealing with his physical challenge.  Robinson compiled a journal for the past three years which serves as the foundation for the book.

Here’s John telling his story on NBC’s New York Non-Stop broadcast with Chuck Scarborough. 

 One of Robinson’s long-range goals is to potentially start a foundation that raises money for organizations that support people with physical disabilities.  He would also like to continue gathering stories from individuals he comes across during his motivational talks and through his web site in order to create a new documentary and book. 

What makes John Robinson and Chrissy Carew special as clients is that their endeavors are their life’s mission. Their actions are easy to publicize and promote because they are all about helping others.  It’s refreshing working with both and we look forward to a long relationship with them. They certainly make it worthwhile to be in public relations.

Tom Cosentino

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