Archive for September, 2011

Gov. Christie Keeps Feeding Media Frenzy

Posted in Uncategorized with tags , , on September 30, 2011 by innovativemediapr

Will Chris Christie, Governor of New Jersey enter the fray for the Republican presidential nomination or won’t he? Although he continues to say no, he’s certainly dominated the headlines all week, literally eliminating any media exposure for the nine current Republican presidential hopefuls. In fact, today shows that in their own Google search, Christie has eclipsed all the frontrunners in searches this week. What is driving this media frenzy? Look no further than Chris Christie. Earlier this week, Governor Christie gave a major national policy speech at the Ronald Reagan library in California. This speech and how it was framed, had the look and feel of a coming out party by a national candidate. When asked at the event whether he would indeed enter the contest, Christie referred back to an online video collage that has him continually saying no during television appearances.
The speech in California followed by his trip to Louisiana for a fundraising event for the Republican Governor, Bobby Jindal, continues to keep Christie on the national stage, despite his denials that he is running. What also continues to fan the flames are comments by respected party leaders such as former New Jersey Governor Thomas Kean and former New York Governor George Pataki either saying Christie is considering running or should get in the race.

By allowing himself to be placed in presidential-like settings, making speeches on national policy and not forcefully removing his name from consideration, Christie has allowed media to continue to perpetuate his potential candidacy and cause leaders in the party looking for an alternative to keep floating his name as well.
As Matt Katz in the Philadelphia Inquirer wrote earlier in the week following the speech at the Reagan library:

The speech that could have clarified it all did anything but.

 In front of 1,000 devoted Republicans, a national TV audience, and Nancy Reagan herself in the front row, Gov. Christie could have said Tuesday night: “I am not running for president in 2012.”

 Instead, the surging non-candidate-of-the-moment charmed, joked, and answered the “Will you run?” question by referring the audience at the Ronald Reagan Presidential Library and Museum to an online video compilation of his previous declarations against running.

That answer – coupled with a string of recent news stories featuring unnamed sources saying Christie either was not running or was possibly reconsidering a run – was interpreted differently across the media.

 The Wall Street Journal’s headline, “After Christie Speech, Answer Still ‘no’,” and the Christian Science Monitor’s “Christie Tells California Audience He Won’t Enter 2012 Presidential Race” conflicted with Yahoo’s assertion that Christie “hints he might reconsider” and Politico’s conclusion that “Christie Leaves 2012 Run Question Open.” According to Slate, he ducked the question.

 Such journalistic confusion is not a reflection of poor reporting, says pollster Patrick Murray of Monmouth University. It is being sowed by the Christie camp and perpetuated by the evasiveness of Christie’s recent remarks.

Christie has now reached the point of no return. He needs to either officially enter the race or forcefully end this talk once and for all. The longer the feeding frenzy goes on, the more Christie hurts his party’s chance to win the White House in 2012.

He cannot have it both ways. By placing himself on a national stage, Chris Christie has created the headlines. Now he needs to decide what the headline reads.

Tom Cosentino


Class on a Mission

Posted in Uncategorized with tags , , on September 20, 2011 by innovativemediapr

Two weeks ago I began teaching a Publicity Methods course at Rider University.  As part of the early curriculum, we have been discussing mission statements, boiler plates and business memos.  For an in-class assignment in our journalism lab, I tasked the class to develop a mission state for iMedia Public Relations.  After interviewing me, the class set out to begin crafting the statement. Below is the final version, taken from input from each of the 18 fine students in my class.

iMedia Public Relations Mission Statement

iMedia Public Relations is a premier strategic media relations firm dedicated to establishing awareness for our client partners and positioning them as leaders within their industry. We are a company built on the core values of honesty, integrity and transparency which are incorporated into every aspect of our comprehensive approach to public relations. By adhering to a high set of ethical standards, promising to never oversell or offer services that are not relevant to our clients, iMedia creates
solid, long-term relationships with our clients.

 iMedia believes in giving our clients the personalized attention they deserve. Our hands-on innovative approach to every aspect of a client’s program, allows us to truly understand a client’s business goals and objectives and to develop strategic media relations
programs that helps them achieve success.

 We offer a variety of services to fully satisfy each client’s individual needs, identifying the right media target to showcase
their products, organizations and programs to the right audience. This strategic media relations approach has allowed us to establish great credibility with the media since we deliver content that meets their editorial criteria and does not waste their time.

 We pride ourselves in building solid, long-term relationships with not only our client partners but the media we target as well. By partnering with iMedia you are teaming with a company fully invested in your business and success.


A Day When PR Didn’t Matter 9-11-2001

Posted in Uncategorized with tags , on September 9, 2011 by innovativemediapr

Like the countless others throughout the country who will never forget watching the horrors of September 11, 2001 unfold before their very eyes on television, the memories of that day are etched forever in my mind. At the time, I was co-owner of O’Leary & Cosentino Communications, and worked from my home in Morganville, NJ. That morning I had taken my father to the doctor for a 7:30 a.m. appointment. I had dropped him and my aunt back at their place in Parlin, 10 minutes from my home and then drove home with the radio off. When I walked into the house right around 9 a.m. my phone rang and my older son John was on the line telling me to put on CNN because a plane had hit one of the World Trade Center towers. We both speculated it must have been a small prop plane. As I put the television on I saw a jet liner come up behind the World Trade Center and fly right into it. I told Johnny, “this is not a small plane. We’re under attack!” Within minutes he was home and the two of us became glued to the screen for the rest of the morning and afternoon. I never once went back into my office to check on work. At that moment, we were at war. What I did as a public relations executive did not matter.

This held true over the next few days as I volunteered at my church, St. Clement Church in Matawan, which became a hub for the transport of supplies to Ground Zero. There was no way I could focus on anything else. How could writing a press release or advisory matter now? There were no pitch calls to make. Everything was focused on 9/11. Then again, how could I even consider promoting a client’s initiative while brave construction workers, fire fighters and police were digging through the rubble at Ground Zero searching for survivors.

Who would have thought that my public relations career would end on this note? I actually considered getting out at that moment. Everything I did for a living didn’t matter anymore. How could it? I even started researching public affairs jobs with governmental agencies and law enforcement. We were at war and I needed to be involved. To think, a week or so earlier I was on the field at Foxboro Stadium for the championship game of the inaugural season of the Women’s United Soccer Association. Business was great, I was happy with my career and looking forward to an even better 2002. However, the tragedy of that Tuesday morning in September changed everything. Nothing would ever be the same.

It took a few weeks before I did get back into the swing of things. I was able to reengage and do the job that clients were paying me to do. Since then, I have launched two different public relations companies and worked on some great programs.

This Sunday as the 10th anniversary of 9-11 is observed and commemorated, I will once again reflect on those horrible moments. My prayers and thoughts will be with the families who lost loved ones that day and the thousands that have since lost their lives defending our freedom. On this day there will be no posting to Twitter or Facebook or media monitoring on behalf of clients. This is not a day for PR. It’s a day to never forget and that’s all that matters.

Tom Cosentino